Goodwill NYNJ & Google Launch A “Curated” PopUp Shop

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Goodwill NYNJ has worked with Google to open a “Curated by Goodwill NYNJ” PopUp Shop in Chelsea Market, the sprawling office and retail building owned by Alphabet, Google’s parent company. The expansion of the “Curated by Goodwill NYNJ” PopUp Shop is an extension of Goodwill NYNJ & Google’s continued work together. The Curated shop located at 75 Ninth Ave.; NY, NY 10011 (South-West corner of Ninth Avenue and 16th Street) will be open February 2-27, every day from 11 a.m. to 7 p.m.

At Curated by Goodwill NYNJ, the nonprofit’s new shopping concept, specially trained internal stylists and featured fashion influencers stock the shops with the season’s most on-trend, cool, and fashion-forward second-hand pieces. All merchandise is sourced from donations received at the 37 Goodwill stores across the NYC metropolitan region. Curated shoppers proudly boast that they are “consciously clothed” and “aware of the wear,” two Curated taglines. According to WWD, the resell market is projected to hit $41 Billion by 2022.

Goodwill NYNJ operates two permanent “Curated by Goodwill NYNJ” Shops at 258 Livingston St.; Brooklyn, NY 11201 and at 809 State Route 17; Paramus, NJ 07652.

The Curated PopUp Shop hosted its popular “Shop. Sip. Dance” monthly event on Thursday, February 7, from 5 to 7 p.m. featuring this month’s curator @thenotoriouskia.

“We’re thrilled we were able to work with Jamestown to find space to bring the Goodwill NYNJ Curated PopUp experience to Chelsea Market,” said Carley Graham Garcia, Head of External Affairs for Google New York.  “Goodwill NYNJ continues to push the envelope when it comes to finding new ways to support local communities, whether it’s through skills-based job training or providing basic necessities for those in need. We’re excited to see how the PopUp Shop will impact the local community and encourage everyone, neighborhood residents and visitors alike, to stop by, shop and donate!”

“The Curated by Goodwill PopUp furthers Chelsea Market’s commitment to curating great retail combined with supporting the whole community,” said Michael Phillips, President of Jamestown.

The Curated PopUp Shop is one of a series of collaborations between Goodwill NYNJ and Google. Last year, as part of a 3-year grant, Goodwill NYNJ began providing tech training and employment services for individuals with disabilities and other barriers to employment through the Goodwill Digital Career Accelerator Initiative.

“We are bringing a “Curated by Goodwill NYNJ” PopUp Shop to Chelsea this February to celebrate NY Fashion Week and introduce shoppers to a stylish alternative to fast fashion,” said Katy Gaul-Stigge, Goodwill NYNJ President and CEO. “People who shop at Goodwill triple their impact. They find unique pieces that keep New Yorkers ahead of the trends, their purchases create jobs locally, resulting in positive environmental outcomes for the global community. We are delighted to collaborate with Google in this fashion destination to support our vision of creating a world with no barriers to employment for all.”

View coverage by CBS NY

Revenue from Goodwill stores supports its broad human services programs including providing unlimited job coaching and full-time and temporary job placements for individuals with disabilities and other barriers; digital skills training; and primary care at the Goodwill NYNJ Health and Wellness Center, clubhouses and other supportive programs for people with psychiatric disabilities.

Goodwill NYNJ creates jobs. In 2017, the nonprofit organization hired or developed job options for 4,000 people, including more than 1,300 individuals with disabilities. In addition, 1 in 7 Goodwill NYNJ employees is a person with disabilities.

About Google:

Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

About Goodwill NYNJ:

Goodwill Industries of Greater New York and Northern New Jersey, Inc. (Goodwill NYNJ) is a 501(c)(3) nonprofit organization that operates 37 retail stores throughout the region powered by donations of clothing and household items. Goodwill NYNJ translates those donations into workforce development services for people with disabilities and the unemployed. For over 103 years, the agency’s mission has been to empower individuals with disabilities and other barriers to employment to gain independence through the power of work. Annually, Goodwill NYNJ provides services to thousands of New York City Metropolitan Area residents – in workforce development, services for individuals with disabilities and retail training leading to employment to build better lives for participants and their families. Learn more about Goodwill NYNJ at; follow us on Twitter: @GoodwillNYNJ; and find us on Facebook or Instagram: GoodwillNYNJ.