Goodwill NYNJ Selects to Deliver More Shopping Options to Customers

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April 2019

Contact: Jose Medellin | | 646-238-9133

Goodwill NYNJ Selects to Deliver More Shopping Options to Customers
Goodwill Industries of Greater NY and Northern NJ Seeks to Increase Online Sales to Support its Mission Through a Strategic Partnership With for Enterprise

New York, NY (April 1, 2019) – Goodwill® Industries of Greater NY and Northern NJ, Inc. is pleased to announce a new strategic partnership with for Enterprise, to further its dedication to provide affordable shopping options to the community. With the for Enterprise white label browser extension developed specifically for Goodwill NYNJ, consumers shopping for new items on other online sites can find used options on

E-commerce sites are constantly looking for innovative and often custom solutions to improve their traffic and conversions. It’s no secret that the rapid growth of new customer acquisition tools impacts different industries in different ways. With this new partnership, high-intent consumers will be able to complete their purchase at a more affordable price.

“Goodwill NYNJ now allows consumers to shop online for select high-end items that are found in their stores. for Enterprise will power the technology that gives consumers a way to seamlessly find items available at while shopping on other online sites. We are excited to be working with Goodwill NYNJ to help them unlock the value of their marketplace,” said RJ Jain, CEO of 

Currently the browser extension is exclusively available for product matching items at Goodwill NYNJ. However, future rollouts of the product will extend the browser extension capabilities to include select inventory from other Goodwill agencies across the United States. There are 161 autonomous Goodwill organizations across the U.S. and Canada.

The Goodwill NYNJ shopping extension is available for Chrome or Firefox and customers may check how it works below.

Animation showing how the plugin works

“Our goal is to offer affordable shopping options to customers using the for Enterprise white label browser extension,” said Lennox Thomas, Goodwill NYNJ Executive Vice President for Retail Operations. “People who shop at Goodwill triple their impact. They find unique pieces; their purchases create jobs locally, which result in positive environmental outcomes for the global community. We are delighted to collaborate with to support our vision of creating a world with no barriers to employment and opportunities for all.”


Founded in 2016 and located in San Francisco, CA, is building the world’s leading product matching technology solution, offering both consumer and enterprise solutions. Their best in class matching technology has precomputed over 2 billion product relationships using machine learning and AI and offers innovative product matching solutions to retailers, marketplaces, logistics companies and other e-commerce enterprises. Questions, comments, or other inquiries regarding can be directed to

About Goodwill NYNJ

Goodwill Industries of Greater New York and Northern New Jersey, Inc. (Goodwill NYNJ) is a 501(c)(3) nonprofit organization that operates 37 retail stores throughout the region powered by donations of clothing and household items. Goodwill NYNJ translates those donations into workforce development services for people with disabilities and the unemployed, and retail training leading to employment. Annually, Goodwill NYNJ services build better lives for thousands of New York City Metropolitan Area residents and their families. For over 104 years, the agency’s mission has been to empower individuals with disabilities and other barriers to employment to gain independence through the power of work. Learn more about Goodwill NYNJ at; follow us on Twitter @GoodwillNYNJ; and find us on Facebook or Instagram: GoodwillNYNJ.